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Lead Generation


Lead generation is the art of engaging the interest from website traffic, backed by the science of tracking, reporting and finally converting those into tangible sales.

At iPower Marketing, we design a three-pronged strategy to fit your business model:

  1. Multi-dimensional lead generation – Employing a broad spectrum of online and offline strategies (e.g. dynamic landing pages, progressive forms etc.), optimization, and direct marketing to create a cohesive lead acquisition program.
  • SEO
  • SEM
  • Paid search
  • Email marketing
  • Geo-targeted advertising
  • Event promotion
  • Direct mail and newsletters
  • White paper
  • Telemarketing
  • B2B appointments
  1. Tracking and lead verification – Scoping out evolving lead quality using lead scoring and advanced verification techniques. Quality leads are segmented into managed lists and deeper engagement via phone and emails are flagged off.
  2. Lead Reporting– In this phase raw inquiries are fashioned into personalized lead nurturing campaigns using dedicated resources like:
  • Dedicated account manager with data strategy teams
  • Customer Relationship Management (CRM) integration
  • Real time reporting dashboard
  • Web content portal

Once a lead converts into qualified prospect, we’re available via multiple channels like live chat, email, and phone to provide help and support, and explain service details.

Click below to get a free consultation on how to improve your web presence, optimize your lead generation potential, and learn more about our high-performance tools.


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